Tourism Product Management and Industry Analysis - EasyJet

  CONTENTS CHAPTER ONE: INTRODUCTION .. 3 1.1 Goals and Objectives . 3 1.2 The Structure of the Blog Report 4 CHAPTER TWO: UNDERSTANDING TOURISM PRODUCT AND ANALYSING THE ROLE OF COMPONENTS OF THE TOURISM SECTOR WITHIN THE BROADER INDUSTRY .. 5 2.1 Definition and Elements of Tourism Products . 5 2.2 Function of Essential Elements within the Wider Industry . 6 CHAPTER THREE: STAKEHOLDER ANALYSIS . 9 3.1 Historical Overview and Evolution of EasyJet 9 3.2 Present Operations and Organisational Status . 9 3.3 Analysis of Competitors . 11 3.4 Stakeholder Anticipations . 12 CHAPTER 4: ANALYSING THE CHALLENGES AND OPPORTUNITIES ASSOCIATED WITH THE MANAGEMENT OF TOURISM PRODUCTS . 14 4.1 SWOT Analysis of EasyJet 14 4.2 Sustainable Approaches . 15 CHAPTER 5: CONCLUSION AND RECOMMENDATIONS . 17 REFERENCES . 18   CHAPTER ONE: INTRODUCTION               ...